Promotional videos offer views of Marshall

Monday, October 31, 2011

A marketing tactic growing more popular throughout the country was recently tapped into by the City of Marshall in order to promote the town.

Six promotional videos on the city's website now welcome people to the area, inviting tourists to visit and relocate.

"We had one done several years ago," said City Administrator Connie Latimer, adding the production company recently contacted her to update the piece.

The new videos feature quality of life, recreation, education and real estate, and also highlight the Old Trails region, which is a new update this year.

CGI Communications, of Rochester, N.Y., offered the videos at no charge to the city. Instead, the company sold advertisements to area businesses, according to Latimer.

"It made sense to go ahead and do something with it," Latimer said.

According to CGI's website, the 23-year-old company partners with municipalities, Chambers of Commerce and several marketing organizations.

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