In the 12 years since the paper began dual print/web publication, some local content has been published only in the print edition -- weddings, births, engagements, anniversaries, court reports and more.
In a move designed to enhance the value of the company's online publication, on Monday, Oct. 1, all local content produced by the news staff will be made available on the website.
To enable the new approach, the MDN will join hundreds of newspapers across the country in charging a small fee for access to some online content.
Current print subscribers will enjoy unlimited access to website content as part of their basic subscription, but online-only users will be asked to pay a modest subscription fee after surpassing a certain number of story views per 30-day period.
In other words, subscribing to the print version of the MDN, which includes many features unavailable online -- like coupons, pre-print inserts, comic strips, letters to the editor and much more -- just became even more valuable. And subscription to the website, which will now include comprehensive local news and feature coverage, has become more valuable, too.
To gain premium access, print subscribers must register at www.marshall
news.com/access or call 1-800-444-4812.
By doing so, not only will print subscribers be able to access all premium content on marshall
news.com whenever they want -- from breaking news to photo galleries to blogs to conversations about stories ˜ but they will be able to access it however they want.
If you are not a home delivery subscriber, Arth said that you will have free access to a limited number of articles each month.
At several points up to the limit, you will be offered subscription options, either an online access-only subscription or print subscription including unlimited online access.
If you exceed the limit, you will be asked to become a digital or print subscriber in order to receive more content.
Arth said she believes most people will understand why the MDN is moving to a pay system for online content. Maintaining a professional staff to provide timely, accurate and reliable content cannot be supported solely by online advertising.
In launching the pay system for its web site, the MDN joins newspapers small and large who have recently done the same thing.
"We are pleased to offer our loyal print readers the additional benefit of unlimited access to our online product at marshall
news.com in conjunction with their subscription. Online followers will now have even more information available to them 24/7 and can select viewing options that suit their individual news and advertising needs," Arth said.